New BI Product Manager to oversee FAG and INA brands

Leading supplier Bearings International (BI) has appointed Andrew Gerald Altree as Product Manager for its FAG and INA brands. Altree, who has a Diploma in Business management and 25 years’ industry experience, will oversee the vision, strategy, marketing, and pricing for these two leading brands.

From high-precision bearings for aerospace applications to sensor wheel bearings for passenger cars, or large-size bearings with outside diameters of over 4 m for wind turbines, FAG is the number one choice for a diverse customer base.

Almost every modern passenger car contains INA engine and transmission components. Variable cam timers and hydraulic bucket tappets ensure improved performance, reduced fuel consumption, lower emissions, and increased driving comfort in modern car engines. INA rolling bearings, engine components, and linear technology are characterised by their high level of quality and reliability.

Latest appointments at BI include Conrad Muller as Sales and Marketing Director. This forms part of the company’s ongoing strategy to promote sustainable growth and increase its value proposition to its broad customer base across a range of industries. Muller reports directly to Hudaco Industries Portfolio Executive Ernie Smith, who oversees the BI and Bauer Gear Motor divisions.

Recently, Victor Strobel was also appointed as Customer Offer Marketing Manager, reporting directly to BI Business Unit Head Ross Trevelyan at the Parkhaven head office. Strobel is responsible for all of BI’s Product Managers, so as to consolidate all marketing efforts and realise profitable growth.

“BI is a house of world-class leading brands, and we are working closely with our suppliers to penetrate new market segments and grow through innovative marketing initiatives,” Strobel highlights. Apart from its 49-branch network in South Africa, BI is also focusing on unlocking opportunities elsewhere on the continent, as well as diversifying into other segments such as the retail market.

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