Chivas Regal shook up the whisky market in Zambia with the launch of Chivas XV, a 15 –year-old blend that challenges conventions around how and when to enjoy Scotch whisky.
Created to be enjoyed as part of a high-energy, celebratory moment, Chivas XV proves that a serious whisky doesn’t need a serious setting to be enjoyed.
Continuing Chivas’ tradition for expert blending, Chivas XV is aged for a minimum of 15 years and selectively finished in Grande Champagne Cognac casks, bringing together two of the world’s most prestigious spirits to seamlessly blend tradition and innovation. The use of Grande Champagne Cognac casks delivers a rich, refined and velvety interpretation of the traditional Chivas house style.
This combination provides the perfect taste profile for a wide range of contemporary serving styles, encouraging whisky fans to enjoy their favourite spirit in a whole new way – from Chivas XV shots to cocktails designed to emphasise the quality and rich flavour of the whisky during high-energy celebrations.
Mr P of P-Square joined Zambia’s apamwamba out on the town to shake-up the Scotch whisky market with the launch of Chivas XV alongside Chef 187, Cleo Ice Queen and Bobby East who also hit the stage for the launch at Drama Night Club in Manda Hill.
Chivas XV, named in a nod to both the age statement and the style of traditional Cognac classification, features a contemporary new look, while also sharing the same iconic bottle shape that helps to make Chivas whiskies so recognisable around the world. Chivas XV is available in two formats to cater for different occasions: an eye-catching gold bottle stands out from the crowd during moments of celebration, while a clear bottle with a sophisticated gold outer carton makes the perfect celebratory purchase or gift.
Mandla Mthombeni, Marketing Manager for Chivas in South Central Africa, explains:
“We know that Scotch whisky fans love Chivas’ generous style but are also looking to try out new tastes, and find new ways in which to enjoy their favourite whisky. Enter Chivas XV – which is the perfect expression for those who want to celebrate life with a truly luxurious and unique spirit that has been designed specifically with the energy of the consumption occasion in mind. A disruptive move for the category, Chivas XV presents a more contemporary side to Scotch, and encourages whisky drinkers to create memorable experiences that live on long after the celebration.”